Mike’s expertise – strategic and tactical - in the creation, implementation, and integration of marketing campaigns that generate sales leads, build brand, support the sales cycle, and increase the client’s return on marketing investment has supported companies such as Activeworlds.com, Breakaway Solutions, Boston Scientific, ChannelWave Software, DataSage (now Vignette), Empirix, Engage, FairMarket, Fidelity, HarvardNet, Octave Communications, Sonexis, Syncra, and Taxware. Prior to joining Arrow, he developed and implemented strategic and tactical direct marketing initiatives for Octave Communications, a leader in voice and data conferencing technology. Mike launched the Massachusetts office of Group Direct, a national advertising agency serving high technology, healthcare, financial services, and manufacturing industries. He directed new business development, lead generation, market research, customer communications, partner relationships, and marketing projects to effectively position the agency and achieve earnings objectives.