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Mike
has more than 17 years of experience in direct marketing, with
extensive knowledge in virtually all aspects of the industry
including strategy development, creative implementation, list
acquisition, print management, database management, direct mail
processing and production, inventory management, postal regulations,
estimating, and quality assurance. With a client service and
business development background in both agency and production
environments, Mike has a keen ability to see the big picture
through the eyes of his clients, earning him a reputation as
a true partner by doing whatever it takes to deliver for his
clients. Honing his skills with commercial and not-for-profit
clients, Mike's thoughtful approach, attention to detail, responsiveness,
and even-keeled nature (not to mention his dry sense of humor)
have set the foundation for his success in developing new business
and maintaining successful long-term client relationships.
Prior to joining Arrow, Mike served similar roles with Protocol
Marketing, Digitas, and Epsilon. He earned a business degree
at UMass Amherst and an MBA from Suffolk University. Outside
of work he is an avid golfer and also enjoys tennis, reading,
and red wine. |
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