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Elise
brings over 10 years of experience in direct marketing to the
Arrow Direct team. Her direct response background encompasses
a wide range of sectors including fundraising, business to business,
and large volume integrated financial services campaigns for
new customer acquisitions as well as customer relationship management.
Elise has managed list procurement, print production, laser
and magnetic imaging, database processing, and lettershop services.
Her experience also includes participating in creative and strategic
direction development and conducting back-end results analysis.
Elise’s tenure in direct marketing has included firms
such as Amergent, Epsilon, Kessler Financial Services, and Polaris
Direct. Her clients view Elise as a valuable off-site member
of their marketing department. Her broad background in direct
marketing, coupled with her resourcefulness and excellent communications
skills, enable her to contribute to her clients’ peace
of mind as well as their bottom lines.
Elise holds a B.A. in Economics from Simmons College. In
her leisure time she enjoys boating, hiking, fishing, concerts,
watching the Red Sox, and riding her Harley-Davidson.
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