Larry has over twenty five years in sales and twenty in the direct marketing industry. He founded Arrow Direct in 1995 after starting in the business with Creative Professional Services (now CPS Direct) and Select Direct Marketing. He has built the company on a philosophy of exceptional client service and communication. His expertise includes direct mail strategy, creative direction, list selection, integrated marketing, direct mail and print production as well as database design and lead tracking systems. His exceptional ability in new business development and problem solving has made Arrow Direct a key player in the high tech direct marketing industry. His market expertise includes high tech, banking, industrial, B to B, and non-profits, working with such companies as Avid Technology, Axis, Brigham & Women’s Hospital, Boston Scientific, Cognos, Kronos, Microsoft, Polaroid, Segue Software, SolidWorks, and Sun Microsystems. Larry has served for fifteen years as a committee and board member of the Business Marketing Association, board member, American Marketing Association, member, New England Direct Marketing Association, member Mailing Fulfillment Service Association, and as a seminar speaker for the Business Marketing Association, SBANE, and the American Marketing Association. He is an avid golfer, Nordic skier and audiophile.